Callcap Call Tracking and ROI Reporting
Callcap offers a full suite of reporting options far beyond basic call ticker technology. We will tell you who called you, when they called, what was said, what times of day and days of the week you receive the most calls, what your ROI for your advertising pieces is, what agents answering your phone are getting the job done (and more importantly, which ones are failing and losing you money), as well as a vast variety of other valuable information beneficial to the improvement of your business.
Call Tracking Back to top
We keep an eye on the growth of your business so you don't have to.
Effective advertising is the number one way to promote and grow your business (this is why marketing mediums are so expensive.) For example, a 30 second radio spot can run a business owner up to $1,400, but there's no guarantee of how many sales it will generate.
What?
Call tracking, also known as Call Measurement, allows you to see which marketing avenues are most effective to maximize your gain on advertising investments, as well as discover your precise cost-per-lead by media, source, and campaign.
How?
CallCap provides you a unique phone number to associate with each advertising piece you put out. Calls to your Callcap Number go through us and route back to you at any phone number you want. This allows us to gather and deliver, in real-time, vital information about potential customers responding to your ads and the specific ads that are generating the most incoming revenue for you.
Why?
With the knowledge of how much actual business comes from your various advertising sources, marketing budgets can be adjusted to ensure you are maximizing the Return on Investment of every dollar you spend towards promoting your business, and not blowing parts of your budget on ineffective advertising.
Don't blow it. Callcap Reports can help.
Call Recording Back to top
For most businesses, and most people, phone calls still remain the primary way customers connect to your business. Whether it's to schedule a service call, purchase a product or simply to ask a question your customers are talking to your call takers. Call recording is a powerful tool for many businesses when it comes to improving customer service and keeping detailed records of every precious sales lead. Capitalizing on each opportunity to improve your booking rate and your Return on Investment is made easier with the ability to become a "fly on the wall" with the communications between your phone representatives and potential customers.
Training customer service representatives is easier and more effective when there are recordings of specific customer calls to reference. You can see exactly how your sales are being lost, and then provide training to your employees to correct the problem. Having an archived recording of each call to your business also provides a legal advantage to protect yourself and your company from potential liabilities.
Callcap is a completely hosted solution, keeping your information and mp3 recordings in the cloud. This is just current jargon that means you can securely access call information and recordings anytime and anywhere from your computer, iPhone, iPad, Android phone or any web-enabled smart phone. We've provided our customers secure access to their data since before the cloud was "the cloud."
Call Detail Records Back to top
While knowing your call volume is important, it is equally important to know the caliber of customer you are attracting with the advertisements you put out.
Callcap Reports data reporting goes far beyond tracking call volumes and campaign success. With our Call Detail Report, we are able to capture caller information for every incoming lead your company receives, including which ad campaign generated the call, time the call took place, duration of the call, as well as the name, address and even demographic information for the caller when available. We also help you maintain compliance by indicating whether the caller is on the National Do Not Call Registry (updated daily). The Call Detail Report allows you to listen to the mp3 call recording. We strongly believe that your data is yours, and so feel free to export data and even share Call Detail Records and recordings with your CSRs, supervisors or simply save them for your own reference. How your data is presented also is in your control, with our intelligent filtering options.
Lead Generation Back to top
How many companies do you work with whose primary goal is to help you make money?
At Callcap, that's exactly what we love to do.
Callcap is essentially a lead generation business. Our well oiled machine is able to drive your ROI through the roof with the combination of our top-of-the-line innovative IT department, our always available and thoroughly experienced Customer Support department, and a huge variety of custom reporting options to help you track and assess the new leads you are generating through your advertising ventures. Additionally, we offer multiple other services besides call tracking numbers to assist you in generating new business - from Broadcast Messaging to promotional postcards. Everything we do is driven towards innovation and creation of new ways for you to promote your business and snag more sales leads, because they pay your bills and you pay ours.
Don't you wish all your relationships were that win/win?
Ad Tracking & ROI Back to top
There's an old saying,
“You only get out what you put in”
But wouldn't it be nice if you could get more?
The only way to ensure you are receiving a worthwhile amount of new leads to meet sales goals for your business is to have proper tracking of your advertisements and ROI.
Callcap Reports enables you to track your costs and potential revenue per call to provide accurate and useful information on the returns you are making from each marketing avenue. This report allows you to see ROI information for each campaign you have activated including distribution, media cost, cost per call, booking percentages, etc. This report and all other reports are easily exported to an Excel spreadsheet for printing, sharing and further analysis.
Graphical Analysis Back to top
Callcap Reports helps you interpret business activity by turning raw numbers and data into intuitive and useful real-time visual displays.
These charts allow you to see in real-time your call volume, booking percentages, how many calls end up as hangups (a missed opportunity) and even the average amount of time your customers wait on hold. Most charts have customizable views, such as by day of week, total this week and even down to the hour. A map view even shows the distribution of your calls from the whole country all the way down to neighborhoods.
This information is beneficial for a number of reasons including advertisement investing, staffing and scheduling to support the times of the day/week with peak call volumes, as well as having visual oversight with how your business is growing with Callcap.
Email Reporting & Alerts Back to top
Callcap Reports email reporting keeps you in-the-know on-the-go with your company's phone activity. From alerts if we detect a problem with your phone line or calls, to notifications that your phone representatives may have dropped the ball with a potential customer, to frequent newsletters and updates on the latest Callcap Innovations available to use, we strive to make sure you are fully informed when it comes to the Callcap Service. You choose and configure what notifications you want to receive, who should receive them and how frequently, we take care of the rest.
Data Exporting Back to top
Callcap Reports can be exported and shared in a variety of different ways. Call Detail Reports, Lead Prospects with notes, Call Detail Records, reports of new leads belonging to the National Do Not Call Registry (updated daily), and Web Match records are just a few of the options exportable in a plethora of formats ranging from Excel spreedsheets to simple comma-separated values (CSV). We even provide you the option to print your sales leads onto Avery labels for file sorting and ground mail correspondence.
We host your data for a guaranteed 12 month period, so if you find yourself in need of that Bookings Report from last fall ASAP, your data can be accessed and ready for export in a matter of seconds.
Need a custom report? No problem. Let us know what you need and how you want to share your data and our world class IT department will do our best to accommodate all your information processing needs.