Callsurance Call Evaluation

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We monitor, in near real-time, your success rate and help you save sales that may have slipped through the cracks.

What?

Callsurance analyses and evaluates each call your business receives in near real-time. Call Evaluation, or Call Disposition, gives you more insight in to how your business does when it comes to phone lead conversions.

How?

After your phone representative hangs up with a caller, the call recording feeds into our Call Analyst center. Our team of trained Call Analysts listen to your calls, taking detailed notes about the employee that took the call and what was discussed. Then, the call is classified as either Positive (for example, a customer called intending to book an appointment or buy a product and did so), Neutral (these calls are generally telemarketers, vendors or wrong numbers and can be ignored) or Negative (for example, a potential customer called intending to book an appointment or buy a product, but in this case hung up without the sale being closed). The criteria for each classification can be personalized for your specific business.

Why?

We've all done it. When in need of a service or product, we flip open the yellow pages or search on Google and go down the list checking out the options until settling on a company to give our business to. If we have an objection with the way one company does business or the price, we move on to the next in line. If you are high enough on the list to get a call in the first place and low enough on the list that the caller is tired of making calls, this is great. It's not so great for the businesses that got bypassed by a customer looking for a better offer.

Callsurance can alert you when a lost business opportunity (Negative) is detected. This provides insight in to what went wrong and how to correct it, presenting a way for your business to rescue that potentially lost sale from the hands of a competitor by calling them back and overcoming their objections before they have time to give their money to someone else. Our companion product to Callsurance, Callsaver, gives you an easy way to manage this workflow.

Beyond saving calls, Callsurance Call Evalution provides statistics on the employees who handle your phone calls, to see who is consistently making sales and blowing sales. Instead of just tracking how many calls come in from an advertising campaign, with Callsurance you can track the actual revenue brought in from them.

Of 107 businesses surveyed, the average believed they were converting 80% of their calls into new customer opportunities. But when measured with Callsurance, the average conversion rate was actually 47.5%. This means 52 out of every 100 calls were potential sales that were just plain blown, and, in all likelihood, went to a competitor. On average, the loss of revenue was nearly $1.2 million.

Don't blow it. Callsurance can help.