Your Callcap-powered phone number connects website visitors to phone callers and now you can see these offline conversions inside Analytics as a Phone Call event. See your true conversion rate - online and offline.
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We add a Google Analytics event that is tied to the unique tracking ID of the website visitor that called your phone number. Primarily, you see events under the Behavior > Events section under the Reporting tab. Anywhere in Analytics that allows reporting or filtering by events you will be able to see this as a “Phone Call” event. Phone Call events can also be set up to trigger Goals.
If you’d like to read more about Google Analytics Event Tracking, check out their Analytics Help pages:
Yes, you can import your Goals from Google Analytics into AdWords Conversion Tracking. The following conditions must apply:
Check out the Analytics Help page for more information about importing conversions:
Now, you can setup any of your reports and goals within Google Analytics with the added dimension of offline conversions - phone calls. Take this information to Adwords to see your true conversion rate - both online and offline.
Event Category: "Phone Call"
Event Action: "Call to campaign: (Campaign Name)"
Event Label : "Phone call from website visitor"